Answers to common questions about intellectual property protection.
Find answers to frequently asked questions about intellectual property.
A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of goods or services. It helps protect your brand identity and prevents others from using similar marks that could confuse consumers.
You can trademark names, logos, slogans, product packaging, sounds, and even colors—if they uniquely identify your brand. Generic terms and purely descriptive words typically cannot be trademarked.
While trademark rights can arise from simply using a mark, federal registration with the USPTO (or relevant body in your country) offers stronger legal protection, including the right to sue for infringement and use of the ® symbol.
™ indicates an unregistered trademark.
® is used only for federally registered trademarks. Using ® without registration is illegal and may result in penalties.
In the U.S., the process typically takes 8 to 12 months, depending on the complexity and any Office Actions from the USPTO. International timelines vary.
Yes, but the process can be complex. Hiring a trademark attorney helps ensure your application is properly filed, avoids refusals, and protects your rights
A trademark search identifies existing marks that may conflict with yours. It reduces the risk of rejection or legal disputes. We offer comprehensive search services to help you proceed with confidence.
We can help you respond to Office Actions or refusals—whether based on likelihood of confusion, descriptiveness, or other grounds. Don’t give up; legal arguments can often overcome refusals.
A trademark can last indefinitely as long as it's in use and required maintenance filings (typically after 5 and 10 years) are submitted on time.
Yes. You can file through the Madrid Protocol or work with local counsel in each country. We assist with both U.S. and international trademark protection strategies.
Yes. A domain name or LLC registration does not grant trademark rights. Trademarks protect your brand from misuse by others, beyond just your website or local area.
Costs include government filing fees (starting around $250 per class in the U.S.) and legal fees. We offer flat-fee packages so you know what to expect upfront.